Conclusion

The way forward for Kiko in an opinion would be to collaborate more, whether this may be with fashion and beauty bloggers, celebrities, or even a brand. More and more beauty brands are beginning to collaborate with fashion designers, bloggers and celebrities. In the future, if any form of collaboration were to happen with Kiko this would be a good move due to enabling even a collaboration of fans, fans of Kiko may grow to be more exposed and into Elle Eyre more and vise verser with her fans to Kiko. This would have the potential in high exposure for both parties. Kiko has become bigger and bigger over the years. With the expansion of stores in Europe, UK and worldwide, frequent use of social media and more make up artists discovering the brand, Kiko has the potential to go much further along with the likes of M.A.C. The brand's large variety of shades and products at an affordable prices is an eyecatcher to consumers and with more of a push through the use of social media, publications, celebrities and bloggers using the products, the brand can go on further up the ladder in the beauty industry.