Autumn 2015 - Beauty packaging - Beauty Meets Art & Design

To attract the attention of consumers, packaging may consist of graphics, bright colours. The packaging of a product from a brand even goes as far as there being collaborations between beauty brands, designers and artists. Throughout the year or so it has been seen, collaborations with the likes of Holly Fulton's with Elizabeth Arden and also Toni and Guy's glamour line of styling products designed by Sophia Webster. To showcase their creative work, make up brands collaborate with designers, artists and photographers to work on their packaging. This portrays a fresh look to products which are among the current collections of beauty brands.