Key Drivers Within The Beauty Industry

Key themes are beginning to emerge in relation to consumers when making the purchase of items within the beauty industry. Consumers are becoming more keen to learn about products, are being better informed and also well travelled. Issues in the form of ethical, waste, pollution, enviromental and recycling are persistantly important issues which seperate products when well informed. Another key driver is science and genetics. A lot of this goes into the formation of beauty products, which consists of the consideration of science and genetics. This can also come under consumers being conscious when applying product to their skin. Minimalistic and basic packaging is a driver also, due to the concept of increasing relevance and no logo movement being more attractive to consumers.