Contemporary influences

One big contemporary influence on the beauty industry espeically in the past year or so has to media which has a strong power to influence the lives of all people. Along with this the beauty industry also holds a form of power on influencing consumers skin care and make up routines. The media has massively been used for not just beauty but also health, fitness, fashion and even food with the aim to reach out to consumers wanting to improve one of the previous catagories. Brands use of the media is increasing more and more. Beauty brands reach out to consumers through the likes of Instagram, campaigns, and another big one is Youtube. Beauty brands see Youtube as being a great influencer through Vloggers recommendations to their faithful and trustworthy viewers, who later maybe persuaded to make a purchase. This technique is increasingly being used a lot, whether its creating a tutorial using products from one brand, testing a product or even noting it in a monthly favourites video.