Beauty Industry Analysis

As we all know, the beauty industry helps us all keep up appearances. Our personalized morning ritual begins each day before leaving the house. It isn't just cosmetics and skincare products that the beauty industry embraces. To enable us to put our best face forward, there is a wide range of services and products, and also beauty businesses which carry out hair styling, hair removal, tanning, nails and more. Opportunities within the beauty industry can be roughly parted between services and products, or even both for some. Amongst this exist a wide range of business models based on the location, production process and also the target. Because we demand it, there is such a modernisation and variety within this industry. The industry continues to globally expand, it's said that revenue growth in 2010 was at an estimated 3.3%. Some projections at this time were said to have 8.5 growth by the year of 2014. The expansion and growth of the industry is said to be well suported by several trends which promise profitablilty in the future. Rising per captia globally, superior access and profits to international markets are accumilating spending on mandatory items such as cosmetics and perfumes The beauty industry traditionally focused on female customers, the industry today however see men gaining more attention through the sales of deodrant, and after shave. It is also noted that within salons the offers of pampering services for men consist of cuts, shaves, facials massages and manicures. The loyalty towards brands within the beauty industry are incredibly noted thanks to its consumers, whom share what works for them amongst co-workers and friends. It has been surveyed 58% claim that personal recommendations are higher than celebrity marketing. Beauty products bring comfort and familiarity when finding what works best for yourself. When it comes to switching product this can be done with further enticement.