Boston Matrix

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Future growth strategy

Autumn 2015 - Beauty packaging - Beauty Meets Art & Design

Conclusion

Benchmarking Advertising: M.A.C vs Kiko

Collecting consumer data

Referencing

Brand Comparisons - Throughout the Lipstick Trend - M.A.C vs KIKO

Kiko Lipstick - Trend Report - Current Popular shades

Consumer Law

SWOT Analysis

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