Publicity Gain Through Lack Of Advertising, Who Would Have Thought?

The lack of advertising for the brand in a way gains more publicity despite the absence of using television or international promotion. This strategy comes with the benefits of why the products have a very friendly price to consumers. Kiko believe in gaining customers through social grapevine, customers passing the word to others. The brand holds onto the concept of “ success being achieved by our experience that are being passed on from consumers to stores “.