Kiko Milano's Impact In France.

The French cosmetic market houses many of the worlds renown brands such as Sisley, Chanel, Nuxe, Clinique, L' Oreal. All of these brands have their own skincare, or make up, even both. Competing amongst these brands could be percieved a challenge especially L'Oreal currently being ranked #1 in the world. Kiko Milano are said to have had a great impact on the French Make up Market. It's highest purchase frequency in the makeup catagory has an average of 3.9 units. The brand has captured 2% in France of the whole market but already 11% of consumers agd 15 and 24. The figures are equal to the Sephora brand in volume in the make-up basket. Alone the brands nail varnish ranges are the main contributors to it's percentages. As for it's sales of face, lips, or facial and body products, these are yet to increase.